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How to Deliver Difficult Messages with Clarity and Focus

Dan’s training focuses not on the same communication theory you’ll hear in other courses, but instead on specific:

  • Power Phrases
  • Danger Phrases
  • Lead-in Lines
  • Closing Lines
  • Scripts
  • Exit Lines
  • Verbal patterns,

and other specific, step-by-step strategies to help you make immediate changes in your communication style, which gets you immediate changes in your communication results.



Internationally acclaimed author, trainer, and keynote speaker Dan O’Connor has been leading the communication training industry for more than 20 years.Through his bestselling books SayThis—Not That and Energy Vampire Slaying: 101; his #1 rated YouTube channel, Communication Training Videos with Dan O’Connor; his popular online courses, and his breakthrough proprietary tactical communication learning system, Step Out of the Shadows and SpeakDan has been setting new benchmarks in training, and transforming the lives of millions of people as well as countless organizations all around the world. 

Before launching Dan O’Connor Training, Dan’s professional development was laser-focused, helping the customer service divisions of some of the nation’s top companies, such as Equitable Financial, JCPenney, and Wells Fargo overcome some of their toughest communication challenges by using simple, effective scripting strategies. However, being a big believer in listening to what the world is telling you to do rather than telling the world what you’d like to do, once he received enough “suggestions” to get into teaching, Dan started teaching on the elementary level at Harland Johnson Del Bosque before becoming a professor at Autonoma University Guadalajara, and ultimately taking his unique teaching style to the world with Dan O’Connor Training.

Why is Dan’s training so different? Dan has always been known for his ability to do what many others seem to overlook in communication training courses—he gives you the words. Once you experience Dan’s training, you’ll see how his unique danger phrase and power phrase listsfree-style scriptsstep- by-step communication strategies, and tactical verbal patterns can can help you, your whole family at home, or your entire team at work project a polished, competent, confident image, and overcome even the most difficult communication and customer service challenges. Dan, however, maintains that while his communication training tends to be of a professional nature, the result is inevitably surprisingly personal.

Powerful communication training,” says Dan, “eventually comes down to this: It helps you see the best in others even during the most difficult moments when people can’t even see it in themselves. Once you start doing that, you see that it’s not about professional communication skills or personal communication skills at all, but in the endit’s ultimately about transforming every relationship in your life.” 


When you start today, you’ll get everything you need to make that next difficult conversation go a lot better. If you need help finding the right words, you’re covered. You get:

  • All The Danger Phrases & Power Phrases
  • All The Free-style Scripting Templates
  • All the Downloadable Videos and Resources


  • The personal compass template and quick-start guide
  • All the quick-reference flash-cards to help you super-charge your development and master these tools more quickly than you ever dreamed possible.

Stop wasting your time and money on the same old communication blah-blah-blah recycled in other places.

Dan is rated the world’s top communication trainer–thats number one. Even Blogfeed rated Dan’s communication blog one of the top two on the planet.


  • Anyone wanting to learn how project a more powerful, professional image by the way they communicate
  • People wanting to make a living in a job that requires communication skills
  • Those looking for people to respect them more in the workplace
  • New managers and supervisors
  • Professionals who work with the public
  • People who have been told they need to work on their communication skills

What People Are Saying:

“Done to perfection! Thank you for your videos and advice! I have been from one end of YouTube to another, and from one end of the internet to the other, before the first browser “Mosiac’ was invented and I have yet to see anyone better at giving advice than you, Dan O’Connor. You sir, are the very best at what you do AND even better at how you communicate it to your viewers.” -Jay Wellington

Jay Wellington

“Class should be mandatory in all colleges.” “I work as a Director of Human Resources for a Job Corps center that provides vocational training to underprivileged youth age 16 to 24. I also train frontline supervisors and train in the community. Wish I could get a commission for the number of times I have referred folks to the website and I push Energy Vampire Slaying 101. Practical information. Classes should be mandatory in all colleges. Just love Dan – what a gift!”    -Loree Allen, Director of Human Resources at Oneonta Job Corps

-Loree Allen