Let me show you how real this is. I met a woman named Jessica in Colorado, and you'd love her. She's smart, she's self-aware. She's the kind of woman who always puts other people first.

But she told me what her biggest weakness was: she couldn't stand her ground, especially with pushy people—the kind who wear you down until you just cave in.

The real test came when she was about to sell her home. The realtor came through and said he planned to list it at $150,000. But Jessica knew—she knew—it was worth at least $200,000.

She felt herself bracing because she knew his type. So what I did was I gave her just two tools: the "That may be, but..." and the broken record. I had her practice it out loud. No variations, no explanations—just those words, over and over.

He just kept going... until he stopped. And Jessica held her ground. And the realtor caved.

Let's just do the math real quick. One deal: $50,000. Let's say that you did something to that effect twice a year for 10 years...

That is a million dollars in boundaries that she used to give away for free.

But the money wasn't even the best part.

What she told me was that night at dinner, her daughter was asking how the meeting went. Jessica said it went well—she held her line.

And Jessica realized: Oh my god, the cycle has cracked. Her daughter now had a clean, calm sentence to use for the rest of her life.

That's what's at stake. The money? Yeah, sure. But even more: the time, the model, and the message that we hand down to other people.